British luxury car maker, Land Rover is filing an appeal with China Trademark Review and Adjudication Board over a trademark dispute.  But the board rejected the appeal.

Land Rover said it had used two Chinese characters “Lu Hu” (陆虎) in China for its “Land Rover” brand since early 1990s, but in 1999 Geely registered the trademark “Lu Hu” (陆虎).  In addition, Land Rover provided substantial evidences to prove that Geely violated the provision of Article 31 of China Trademark Law.

While all the evidences Land Rover presented were separately refuted by Xi Weiwei and Huai liming of Eastking, the representatives of Geely who argued that the applicant’s the evidences were neither stable nor enough to prove that Geely registered the trademark “Lu Hu” (陆虎) in bad faith.  On the contrary, Geely is the true right holder of the trademark “Lu Hu (陆虎)” in dispute.

Trademark Appeal Board under the State Administration for Industry and Commerce refused the appeal by Land Rover and affirmed the original judgment in the final decision on the basis of factual and legal exam.