The reporter learnt that Dongcheng District of Beijing will enhance IPR protection in Wangfujing Shopping Street to protect brands by governmental service and supervision.

Nowadays, 53 out of the top 100 world famous brands set up stores in Dongcheng District, particularly Wangfujing Shopping Street where local and international brands converge. 

“By governmental service and supervision, on the one hand, the district will provide overall protection for these brands, on the other hand, Dongcheng District will create enabling environment for the development of these brands in the district and Wangfujing Shopping Street,” said a principal from Dongcheng District.